The average person today is financially illiterate. We are a nation of financial illiterates. Almost all the finacial information we recieved is from someone trying to sell us something. Look in your Sunday paper and notice, “sale, 40% off”, or “sale, 25% off only today”… 40% or 25% off of what ? Have you noticed, that many times there is …
The Vending Machine Principal
We have a bag of candy with 30 pieces of candy in it, if we are a liberal nut we will try to sell the whole bag for $5. This means that only those with $5 to spend will even think of buying the bag. If we open the bag and sell each piece for .25 cents, there will be far more people …
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